Case study · My own SaaS

Every trade,in focus

TradeLens is my own SaaS product: an AI-powered trading journal for forex, crypto, stock and futures traders. I designed and built it myself, and I still develop and run it, from the code and servers to payments and search visibility.

Visit the site

Illustration

USERS1.3K+ tradersTRADES1.7K+ trades analysedRELEASES32 releasesPAGES124 public pagesTOOLS22 free calculatorsMARKETS55+ instrumentsGOOGLE239K impressionsAIAssistant 24/7

Type: My own SaaS
Launched: 2025
Stack: Next.js, Vercel, Stripe
Role: Design, development, operations, SEO

01Starting point

Excel or $100 a month?

Many traders keep their journal in a spreadsheet, because ready-made tools cost $50–100 a month and are heavy to use. I wanted to build a journal with pro tools without the pro price tag.

Order book · Price per monthUSD

Other journals, top end$100.00
Other journals, low end$50.00
Spread · 75% cheaper
TradeLens Elite$24.99
TradeLens Pro$15.00
TradeLens Lite$0.00

Prices and comparison from the TradeLens pricing page. Lite is free forever.

02Product

A full desk, in one view

TradeLens has everything a trader needs to log and analyse trades. Pick a row to see the real screen from the app.

tradelens.vip / JRNLLive

TradeLens journal view with filters and trading rules

Trade journal. Trades, notes, screenshots and trading rules in one place.

SymbolFeaturePlan

03Backtesting

Candle by candle

The backtesting engine is TradeLens's flagship. It replays real market history candle by candle, so traders can practise a strategy before real money is at stake.

Illustration. The real engine is below.

01Replay the market
02Take trades
03Prop-firm challenge
04Many markets, in the cloud

01 / 04

Replay the market

History moves one candle at a time, at your own pace and on any timeframe.

The TradeLens backtesting engine on real EURUSD data — The real engine on real EURUSD data: the public demo on the tradelens.vip home page, no account needed.Try the engine

04Development

32 releases in ten months

I develop and run TradeLens myself. Every release is in the public changelog, from version 1.0.3 in August 2025 to 1.3.4 in July 2026.

32 releases · 24 Aug 2025 – 5 Jul 2026≈ 3 releases a month

1 release 2 on the same day

V1.0.324 Aug 2025
The first version in the public changelog.
V1.3.020 May 2026
The backtesting engine and a new payment processor.
V1.3.217 Jun 2026
Backtesting and AI on every plan, cloud sync and prop-firm mode.
V1.3.319 Jun 2026
Strategies and mistake insights: what each habit costs.
V1.3.45 Jul 2026
Funded mode, trailing drawdown and a live challenge bar.

Stack and operations

Next.js
App and public pages
Vercel
Hosting and deploys
Cloudflare
DNS and protection
Stripe
Subscriptions and payments
PostHog
Product analytics

05Findability

239,000 Google impressions

I built a large body of public content for TradeLens: 22 free calculators, guides, comparisons and broker-specific pages. Since February 2026 the site has earned 239,000 impressions and 4,590 clicks in Google, and it now gets 1,000–2,500 impressions a day.

Google Search Console

Impressions / per day

Clicks / per day

Source: Google Search Console, 20 Feb – 15 Oct 2026

124 public pagessitemap.xml

Guides and articles50

Free calculators23

Broker pages12

Features12

Core pages10

Import guides7

Guides and articles50
Free calculators23
Broker pages12
Features12
Core pages10
Import guides7
Integrations6
Comparisons4

clicks: 4,590
impressions: 239,000
average position: 11.7
click-through rate: 1.9%

Google AI

21,800

impressions in Google's AI features since May 2026

06Result

A product that keeps growing

TradeLens is live, keeps improving and brings in users from search. I offer the same skills to clients: I build, ship and run products like this for you too.

traders: 1.3K+
releases: 0
public pages: 0
Google impressions: 0K

Try TradeLens

More work

All work